Privacy Notice
Updated September 21, 2026
At MacPaw, we care about the privacy of your data and are committed to protecting it. This Privacy Notice explains what information we collect about you when you visit the CleanMyMac Mist Giveaway landing page and enter the giveaway, why we collect it, what we do with that information, and how we handle it.
Definitions
Capitalized terms used in this Privacy Notice and not otherwise defined shall have the meanings provided below:
- Data Processor — a natural or legal person, public authority, agency or other body which processes personal data on behalf of MacPaw.
- Personal Data — any information relating to an identified or identifiable natural person.
- Processing/Processed — any operation on Personal Data, whether automated or not.
Applicability of This Privacy Notice
This Privacy Notice applies to the CleanMyMac Mist Giveaway operated by MacPaw, Inc. (hereinafter “we”, “us”, “our” or “MacPaw”), including the giveaway landing page, entry process, and prize fulfillment (collectively, the “Giveaway”). This Privacy Notice should be read in conjunction with the Giveaway Terms & Conditions.
Data Controller
The data controller responsible for your personal data is:
MacPaw, Inc.10 Canal Park, Suite 201, Cambridge, MA 02141, The United States of America
Information We Collect and Receive
We collect and receive information about you in various ways, depending on how you interact with the Giveaway. The types of information we collect may vary depending on whether you are a landing page visitor, an entrant, or a prize winner, and may include information you provide directly to us, information collected automatically through your use of the landing page, and information obtained from third parties.
Landing page visitors:
- automatically collected data / usage data (activity on the giveaway landing page, including analytics; IP address, device and browser information, referral source).
All participants:
- social media handle / username;
- discount / promo code issued to the entrant;
- marketing consent status and preferences;
- email address.
Prize winners:
- name and surname (of prize winners only);
- photo, video or other generated by the winner in the connection with the Giveaway (“User content”);
- postal / shipping address;
- phone number (for prize delivery / courier contact).
Use of Information and Legal Basis
We use personal data to administer, operate, and support the Giveaway. The table below sets out how we use each type of personal data and the legal basis on which we rely.
| Purpose of Processing | Category of Data | Legal Basis |
|---|---|---|
| To administer the Giveaway, confirm entries, verify eligibility, and notify and announce winners | Social media handle / username; email address | Performance of a contract |
| To issue and manage the discount / promo code so you can redeem your offer | Discount / promo code | Performance of a contract |
| To send marketing communications where you have opted in, and to manage your preferences | Email address; marketing consent status and preferences | Consent |
| To deliver the prize to winners and keep records required for tax purposes | Name and surname; postal / shipping address; phone number | Performance of a contract; compliance with legal obligations |
| To publish and promote User content you submit in connection with the Giveaway, including on our website, social media channels and other promotional materials. | Social media handle / username; User content | Consent |
| To measure and improve the performance of the giveaway landing page and prevent fraud or misuse | Automatically collected data / usage data | Legitimate interests |
How We Share and Disclose Information
We use service providers who assist us in operating the Giveaway, including hosting, analytics, email communications, and cookie preference management. These service providers may only access, process, or store Personal Data pursuant to our instructions, in accordance with applicable data protection laws and to perform their duties to us. The table below sets out the service providers we use and the services they provide.
| Service provider | Service provided |
|---|---|
| Google LLC (USA) | Analytics and cloud storage provider. |
| eSputnik (Poland) | Email marketing platform — stores entrant email addresses; sends entry confirmations and marketing emails. |
| CookieYes (United Kingdom) | Cookie preference and opt-out management tool. |
In addition, we may disclose Personal Data to third parties in the following circumstances:
- We have your explicit consent to share your Personal Data (where required).
- We believe it is necessary to investigate potential violations of the giveaway terms, to enforce those terms, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or potential threats against persons, property, or the systems on which we operate the Giveaway.
- We determine that the access, preservation, or disclosure of your Personal Data is required by law to protect the rights, property, or personal safety of MacPaw and participants of the Giveaway, or to respond to lawful requests by public authorities, including national security or law enforcement requests.
- We need to do so in connection with a merger, acquisition, bankruptcy, reorganization, sale of some or all of our assets or stock, or steps in consideration of such activities (e.g., due diligence). In these cases some or all of your Personal Data may be shared with or transferred to another entity, subject to this Privacy Notice.
MacPaw does not share your Personal Data / personally identifiable information with third parties for the purpose of enabling them to deliver their advertisements to you.
MacPaw does not sell or rent your Personal Data.
Cookies and Tracking Technologies
The giveaway landing page uses cookies and similar tracking technologies to operate the page, remember your entry, understand how the page is used, and provide support. Some of these cookies are necessary for the page to function, while others help us analyze usage or enable additional features.
You can view the cookies we use and manage your preferences at any time through our cookie preference tool, and you can also control cookies through your browser settings. Please review our Cookie Policy for more information.
Data Storage and Transfers
Information submitted in connection with the Giveaway may be transferred to, processed, and stored in the United States of America, and may be processed by our service providers in the locations where they operate. Data may sometimes be moved between these locations (in a secure manner).
Where applicable, we may transfer personal data to countries outside the country in which it was collected, including to countries that may not provide the same level of data protection as your jurisdiction. In such cases, we will ensure that appropriate safeguards are in place in accordance with applicable data protection laws. These safeguards may include, where relevant, an adequacy decision, standard contractual clauses, or other legally recognized safeguards. Where required by law, information about these safeguards and how to obtain a copy of them will be made available upon request.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes for which it was collected. In particular:
- entrant details are stored for the duration of the Giveaway and up to 3 months after the draw;
- winner shipping details are kept for as long as required for delivery and tax records;
- automatically collected data / usage data is retained for 1 year.
When personal data is no longer required, we will delete, anonymize, or otherwise securely dispose of it in accordance with applicable law and our retention policies.
Safeguards
When you give us Personal Data, we take steps to make sure that it’s treated securely. Once we receive your data, we protect it using a combination of technical, physical, and logical security safeguards.
MacPaw takes the security of your data very seriously and works to protect your data from loss, misuse, and unauthorised access or disclosure. All staff and officers who handle Personal Data are aware of this Privacy Notice and have been given training in how to correctly collect, process, store, and delete data.
Your Rights
You have rights in respect of your Personal Data, including the right to access, correct, or delete Personal Data we process in connection with the Giveaway. You can:
- Have your Personal Data corrected or deleted. You may ask us to correct information you think is inaccurate or delete all information that we hold about you by emailing support@macpaw.com.
- Access your Personal Data report by submitting a request at support@macpaw.com. This report will include Personal Data we have about you, provided in a structured, commonly used, and portable format.
- Object to us processing your Personal Data by emailing support@macpaw.com if you feel the “ground relating to your particular situation” applies. The only reasons we can deny your request are if we can show compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defence of a legal claim.
- Ask us to stop using your Personal Data, including when we use it to send you marketing emails. We only send marketing communications with your prior consent, and you may withdraw your consent at any time by clicking the “unsubscribe” link in our emails and changing your contact preferences. Please note you will continue to receive messages necessary to administer the Giveaway (such as entry confirmations and winner notifications) even if you unsubscribe from marketing emails.
- Complain to a regulator. If you’re based in the European Economic Area (EEA) and think that we haven’t complied with data protection laws, you have a right to lodge a complaint with your local supervisory authority.
- Request to know more details about the categories or specific pieces of Personal Data we collect (including how we use and disclose this information), to delete your Personal Data, to opt out of any “sales” that may be occurring, and to not be discriminated against for exercising these rights.
Data Protection Officer
To communicate with our Data Protection Officer, please email dpo@macpaw.com.
Changes to This Privacy Notice
We may need to update this Privacy Notice to keep pace with changes to the Giveaway, our business, and applicable laws. We will always maintain our commitment to respect your privacy. We will notify you of any material changes that impact your rights under this Privacy Notice by email (to your most recently provided email address) or by posting the revised Privacy Notice, along with its effective date, in an easy-to-find area of the landing page. Your continued participation in the Giveaway after any change means that you agree to be bound by the new Privacy Notice. If you disagree with any changes and do not wish your information to be subject to them, you should stop participating in the Giveaway.
Contact Us
You may contact us with any questions relating to this Privacy Notice by emailing support@macpaw.com.